Marketing Social Media

Tracking Social Media Metrics In Simple Steps


When your client asks you for a social media progress report for the previous month, what’s your feedback? Even though there are hundreds of social media metrics you could be tracking, the real question is, do you know which out of those hundreds you’ll find most useful to work with? Are you sure you need a complex excel sheet month after month, filled with more than required metrics, to help you in tracking the progress of your business? Maybe not.

In this post, we’re going to talk about the important social media metrics you should be looking at to meet your Social Marketing Efforts. These important metrics will give you all the information and progress you need for your business. This will help you measure your marketing efforts and know if they’re working the way towards better engagement and exposure.

#1 : Counting Heads

There is real value in knowing what works and what doesn’t, but sometimes it has to be the cost of some really complex and overwhelming stats and progressive data. The number one question to ask yourself before tracking any social media metric is,

What are you hoping to get from your Social Marketing Efforts?

For our clients, we use SME as the most significant and deciding factor for attracting the audience and increasing engagement. If you are unable to answer this question, ask yourself,

Does this (particular metric) help me in determining my decision?

The first metric to track for any social media platform is the number of page likes.

It’s easy to track the increased number of followers you get on your page, only if you are consistent at looking at the social media platform’s reports or maintaining a single column for daily or weekly or automated tracking. But when it comes with jotting them down on one sheet, that’s where it gets tricky because there’s so much to feed in and only few really help you for your social marketing goals.

#2 : Engagement Time

Once you identify the best time to post new and interesting content on any social media platform, you’ve tapped into a whole new world. This includes

  1. Best hours of the day/night.
  2. Best days of the week.

In addition to gaining engagement, you can know for sure when is the correct time your audience make a purchase or read your article or simply like, share, or comment with your content. And if you wish to dig deeper, this metric can tell you what’s working the best and at what time so you can tailor different kinds of content based on that metric. This also allows marketers to create versatile content ideas for new blog posts, product posts, videos, etc. and they can publish those independently. Your primary focus should be to increase engagement and actions to your page, when you want to matter the most for your followers.

#3: The Reach

Combine the above-mentioned metrics for social media marketing, and you get the third determined reach count that allows you to understand how far you’ve gone with your content, both within and outside of your audience. If you’ve earned 30 likes on a post with a 200-300 reach, that means it has been viewed by new prospects those many times. When customers or fans engage with even one of your shared content pieces, they get viewed multiple times with their connections. So, you’re not just creating content and sharing it on your social media platforms for your audience, you’re striking a balance between your audience’s audience too.

#4: Referral Traffic

This time, you’re not only focusing on what’s working on your social media accounts, you’re understanding and channeling the kind of data that tells you about the traffic that lands from your social media to your website or blog. What’s more, you know how that traffic performs when they land on your website. This helps you improvise, experiment, and relieve certain calls to actions, campaigns, or other strategies that work or do not work on your social media platforms. These are also referred on sites like Google Analytics as sessions via social referrals and social conversions.

#5 Anything That Makes Them Click

If you’re worried about conversions, examining click rates have played a significant role with conversions, especially social conversions. Analyzing them can help you understand what kind of content your customers engage with, why, and the reason that makes them click on any one particular content piece. To have a profound click tracking system in place can help you engage with your fans in a more interesting and interactive manner.

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