Marketing Social Media

Understanding the True Nature of Hashtags

Hashtags have become a stereotype in terms of discovery and popularity. Everyone uses hashtags for their personal photos, and also those for business purposes. Since the usage of them is widely popular and common amongst everyone, it’s time to unlock the true nature of a hashtag and what power does it hold online. The nature of a hashtag is not just recognition and discovery; what most people have misused their understanding of a hashtag is that it’s meant to convey a message so that people are available to listen.

Hashtags were made famous by Twitter, but now the practice of including a keyword or phrase with ‘#’ before it, puts users on the map of social recognition on almost every social media platform. When you post a picture on Instagram of a puppy, you place more than 5 hashtags like:

  • #puppy
  • #puppylove
  • #puppydog
  • #cute
  • #love

For some, this comes out of habit. Hashtags shouldn’t necessarily be “word-relevant” because as popular as a trend can become on social media, the usage of different hashtags (a word or a phrase) on a simple picture such a puppy’s can be manipulated to fit in rather than look horrifying in a caption. There are many websites that let you choose the kinds of keywords or phrases you can add to your social media post that generate likes and followers. Not only websites, you can download phone apps to directly choose your genre of interest and then copy-paste an entire list of relevant hashtags that you can directly add to your post. This way, you’re making the process of using hashtags into your social media posts easier and you’re instantly linking a social media post to a group of others about the same topic.

This process of categorization and its popularity shows that there is much more to discover in terms of understanding the why, how and where of hashtags.

  • Why are hashtags important in your social media posts?
  • How to utilize the power of including hashtags in your social media strategy?
  • Which social media platforms should be utilized to increase recognition, with the help of relevant hashtags?

Social media and hashtags are dependably designed so that users (people and businesses alike) can exhaust the advantage appropriately and don’t end up overcrowding their social media posts with many hashtags. If you want to gain a good number of Re-tweets for your tweet, first,  create content that is conveyable and interesting; second, practice the usage of a single hashtag in your tweet update that is to-the-point and trending. Just remember, search happens everywhere. So, if your hashtag is not even remotely relevant to your post- you get a bad first impression which completely destroys your face-value. Since, there are thousands and thousands of ever-growing multiple hashtags that we can see on platforms such as Twitter and Instagram, people tend to utilize this practice in ways that it’s not intended to be used. This way, hashtags become more of your enemy than your savior.

The secret behind using hashtags to help benefit your marketing and advertising goals is not creating new ones to promote it. The secret is joining in an already built-up community of like-minded people who would love to read, provide feedback and connect with your purposes and goals, which makes you at the top of the game and you’re getting your rewards. Make your hashtag strategy more of contributing and less of inventing. People are already a part of multiple online communities based on their genders, likes and dislikes: and if you’re planning on creating a completely different community that is not existent to others but yourself, you need some big and famous celebrity to promote it everywhere!

You need to practice to completely understand the basics of hashtags and its dependability to social media. In terms of executing a good hashtag strategy that is both profitable and healthy for your business, hunt to see how others have a community around the usage of hashtags, and try to do it differently. It’s essential to know the different kinds of audiences for different kinds of brands before you begin to build your own.


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