Consider this as a quick medium to get you to spending big bucks in online advertising. As you readers already know, online advertising is an enormous scale used by new and prevalent businesses alike to generate more brand buzz, as I like to call it, to expand their reach, find new customer ground and multiply their revenue streams from versatile channels. And hands down, paid advertising is a great way to drive new traffic, discover new leads and increase business effectively, but is it worth the trouble?
To begin with, there are few things you need to lay off before jumping into Paid Internet Advertising, and once you’ve got that covered you’ll soon see your desired results and expenditure value with your advertising efforts.
Online advertising is more or less finding a needle in a haystack, something that will definitely do the job. Remember, that solo needle isn’t just one lead or channel to acquire results from, but a whole new world of opportunities that help grow your business, scale your sales, and increase brand interaction online. Just by spending considerably less money on paid advertising, you can leverage superior results as opposed to the incalculable leads you may or may not receive from TV commercials or billboard advertising.
This article serves as a quick guide to getting started with online advertising, and it doesn’t matter if you’ve just begun or have been swaying in the industry for a while, find what’s below as something that you can store with you for the rest of your advertising days in the business. And frankly, if you’re not from the advertiser’s world of thought, as an online junkie, you still should know this.
Here are some convincing digital marketing statistics for 2016:
- There are 12 Billion searches conducted per month online.
- Google owns more than 70% of the global search engine market.
- In the social media world, 82% of prospects can be reached via social media.
- 93% of buying decisions of online shoppers heavily rely on social media.
The anatomy of online advertising is crawling with new stats every day and these are just the customary ones. This has got you covered through and through with compelling and reliable numbers to make online advertising’s case stronger than ever.
Commonly Used Terms in the Industry
- Call To Action (CTA):
A call to action is a simple yet recognizable instruction set forth to the audience to make an action, such as “sign up to the newsletter”, “send a message”, “buy now”, etc. In the marketing sense, it provokes an immediate response once the user clicks on a particular CTA. It’s a really important term to know and use if you want to build an effective strategy to make conversions, effectively. In online advertising, a call to action can be used creatively to make a lasting impact to get heads to turn (in this case, to get more scrolls to come to a halt and cursors to click).
- Ad Audience:
This could only mean the total number of people who are exposed to your ad during a time period. This particular group of consumers may or may not have knowledge of your business, but they’re still exposed to your ad campaign as targets to become the end receivers of your advertising message.
- Ad Targeting:
With targeted advertising, you can use second-order sources to track online or mobile web activities of a user to target your ads to them for better and relevant exposure. Although, in 2016, this sort of ad targeting is deemed negative advertising and simply put, malicious, but there’s much creative scope to it if carried out with respect.
- Pay Per Click (PPC):
This term is traditionally used when you invest some money into displaying your ad on search engines. It refers to the maximum amount you set to budget on each click an ad receives. Simply put, this amount is the maximum you’ve allowed the channel to spend to get your ad in front of your ad audience.
- Cost Per Click (CPC):
As opposed to the PPC model, this model refers to the exact amount you’ve paid each time an ad gets clicked by a user. Even if you’ve set your maximum amount per click for an ad to $1, if the highest bid for that particular keyword in that PPC campaign is any value lower than that amount: that’s your CPC. This model helps you exactly figure out how much you’ve paid once a user clicks on your ad in your defined PPC campaign.
- Cost Per Action (CPA):
This model refers to what you pay, as an advertiser, when the clicked ad converts into an action made on your website or landing page, such as a sale.
- Cost Per Thousand (CPM):
This is the total cost you budget to pay for a total of 1000 impressions, but clicks. An impression is made when a user is exposed to your ad or that he/she can view it completely on any given channel. To increase brand awareness, this model can prove extremely useful to get ahead of your competitors in increasing recognition and hence, revenue. This set cost is regardless of whether any particular impression has lead to a click. So if the cost per thousand impressions is $3-that is what you’ll pay finally.
- Cost Through Rate (CTR):
A CTR is evaluated in percentage as a comparison of the number of consumers who have viewed your ad (impressions) compared to the number of people who have clicked your ad (clicks) because essentially you’ll gain clicks from only those who have first viewed your ad on a particular channel.
- Pay Per Acquisition (PPA):
Also known as Cost Per Acquisition (CPA), it a pricing model where you set to pay for every ad action such as an impression, click, convert, etc. This model helps you get the most out of what you pay for each ad and helps you get as many actions or conversions as possible at the CPA you set.
- Conversion Rate:
This evaluates the scale of number from which you’ve completed goals such as sales, sign-ups, etc. as opposed to the total number of visitors you’ve received on your website.
- Return On Investment (ROI):
It a common method to evaluate the profitability ratio. The most commonly used way is to divide your profit by number of total assets or cost.
If you want to know more about Online Advertising, you should totally read about one of its types: Native Advertising.