It’s a given that your footer is one of the most winning and significant locations on your website and while designing your website’s footer should be as important as designing the header, website footers are often neglected in terms of design on the front-page. Most of the times the footer design for websites are brimming with disclaimers, copyright

It’s a given that your footer is one of the most winning and significant locations on your website and while designing your website’s footer should be as important as designing the header, website footers are often neglected in terms of design on the front-page. Most of the times the footer design for websites are brimming with disclaimers, copyright information, and other important informative links. Businesses need to look at website footers differently because users inevitably scroll down to the footer to look up for more information and ways to contact or get in touch with the business.
You need to experiment with the footer content of your website to add more functionality, good construction and a creative design template that has the ability to convince visitors to pay attention to your website and serve its purpose. It is important to be mindful while creating your web footer design because many users will scroll to the bottom of the page when trying to obtain contact details and location of your business. You can still prioritize your contact details as well as add more footer content like social media links, special offers, featured products, trending blog posts, etc. to demonstrate different aspects of your business apart from the ordinary layout. Designing a great footer means carefully considering what kind of content to place and where within the footer. If you have a few set goals for your business like getting more email subscribers, give more layout structure and space to your subscriber section within the footer.

The following list compiles the top 5 elements that you can include and that fit your web design strategy in your website footer. If you think 5 are too much to implement within the footer, we suggest you go with either one or two or maximum three out of these 5 to avoid clutter-mistakes.

Subscribe Option

As a business that offers some kind of service, blog posts, special offers, etc., the ability to convey and convince your users to subscribe to that particular service or information is fundamental. When you offer users to sign-up for something that you provide, ensure that you have granted enough space, structure and design into your sign-up box because the more visually appealing it looks within the footer, the more irresistible it gets for users to not enter their email address before drifting away from your website.

Navigation Links

As someone who browses the web for information, you know that the two most important navigation links to include in any website footer design are the ‘About Us’ and ‘Contact’ navigation link. Sometimes, we’ve noticed that some businesses have their ‘Blog’ link mentioned only within the footer area of the website; which we don’t recommend. Instead, you can promote your blog page in the header and footer section of your website. It’s good to include 3-4 important navigation links such as:

1. Contact Us
2. About
3. Portfolio/Services
4. Blog

Social Media Icons

Don’t just download the general social media icons for Facebook, Twitter, Instagram, etc. and position them on the corner within the footer area. It’s always more appealing to personalize the social media icons and create them from scratch to add them within the footer. This way you’re not aggressively demanding your users to follow your various social media channels; you’re simply reminding them to connect with you and stay up to speed with you.

Calls To Action

Apart from the basic subscription form or social media icons, if you are featuring some special offers or discounts or you want to invite users to try out a new feature or service of yours that will take them to a landing page, include a sturdy call to action that doesn’t take up a great deal of space and that doesn’t look forcible. The aphorism of a clear-cut call to action should be to steer users into believing that they should be clicking through that button because it looks appealing and important. Having a dedicated amount of space given to even a single call to action can transform the website footer design and add more personality to your web design.

Blog Posts

A great way to evoke readability within the footer area of your website is to feature either a blog posts image slider or your most popular blog posts in a list or grid format in the footer area. We recommend you to keep updating the blog area within your footer at the end of every 2 days to feature your most loved or a must-read blog post on current trends and information within the footer.

Conclusion

The website footer should be taken into wise consideration while designing the entire website. It tells users who you are, what you do and how well are your standards in place in terms of navigating through the website. With these 5 elements, try to let the space of the footer speak for itself and strive to keep the footer as visually appealing and uncompressed as possible; even with these 5 elements in line. Not all footers are supposed to occupy a small amount of space at the bottom, give some more space and experiment with different footer design layouts to better understand that which fits perfect to your web design strategy.